Industry · Tyre retail
ERP & e-commerce for tyre retail
Seasonal business with massive peaks, B2C and B2B channels in parallel, vehicle-data-based tyre search — all of this needs an architecture that doesn't break in April and October.
Pain Points
What companies in this industry struggle with.
- Seasonal peaks in spring and autumn overwhelm the support team — hiring staff for just two months a year is uneconomical.
- Tyre search via vehicle registration data has to be precise — a wrong recommendation is a liability issue.
- Stock fluctuates heavily: warehouses full of winter goods in summer, full of summer goods in winter. Live stock in the shop is mandatory.
- B2B customers (workshops, wholesalers) need different conditions, different payment terms, different shipping logic than B2C.
Tech Stack
Our typical tech stack.
weclapp ERP
Stock, conditions, B2B/B2C differentiation, DATEV integration
Shopify
Storefront with vehicle-based tyre search, live stock from weclapp
Helpdesk + AI pre-qualification
Standard requests are classified, draft answers ready — team scales without growth
DHL · DPD · UPS
Multi-carrier shipping with automatic selection per order
Outcomes
What it gets you in the end.
- 01 Response times in the seasonal peak reduced by 60 % — at unchanged team size.
- 02 Live stock identical in shop and ERP, consistency check hourly.
- 03 B2B workflow with conditions, payment terms, and delivery address per customer — automatic.
- 04 DATEV handover without manual monthly reconciliation — tax advisor gets a clean data stream.
Deep dive
Industry in detail.
What makes tyre-retail IT special?
Tyre retail is a classic seasonal business with two massive peaks per year — spring (summer-tyre changeover) and autumn (winter-tyre changeover). In these weeks, order volume can explode by a factor of 5 to 10. This is the context in which most tyre-retail operations are built — and it’s the reason why “normal” e-commerce setups in the industry regularly collapse.
Three peculiarities come on top: First, tyre search via vehicle data — customers enter the vehicle registration code and expect a precise recommendation of fitting tyres. A wrong recommendation is a liability issue. Second, the strong B2B/B2C differentiation — workshops, wholesalers, and end customers need different conditions, payment terms, and shipping pipelines. Third, the seasonal stock fluctuation — warehouses full of winter goods in summer, full of summer goods in winter, live stock in the shop is mandatory.
Our typical setup
We build a stack of four components for tyre retailers: weclapp as ERP backbone (stock, conditions, B2B/B2C differentiation, DATEV integration), Shopify as storefront with vehicle-based tyre search, a structured helpdesk with AI pre-qualification for the seasonal peaks, and multi-carrier shipping (DHL, DPD, UPS) with automatic carrier selection per order.
The actual lever is AI pre-qualification: incoming support requests are automatically classified (delivery status, complaint, advice, invoice), draft answers are ready for standard questions. The human reviews and sends — the AI doesn’t replace them, it offloads them. That’s the architecture that allows a tyre retailer to scale in the season without building up staff that’s only needed eight weeks a year.
When this fits
- You have a tyre online shop with B2C and/or B2B business.
- Your seasonal peaks push the support team to its limit.
- You want live stock in the shop, automated shipping, and clean DATEV data flow.
- You’re somewhere between 5 and 50 employees, with classic mid-market logic.
If that fits — write to us. 30 minutes initial call, we go through your stack, your seasonal data, and the pain points. At Reifen24 we had an architecture draft we wanted to build by the end of the first conversation.
FAQ
FAQs from this industry.
Which ERP is best suited for a tyre retailer? +
weclapp is the right choice in 80 % of cases: native DATEV interface, B2B conditions, multi-warehouse logic, German hosting. Tyre search and vehicle-registration-data integration typically come via Shopify apps or custom integration. Odoo fits when you need very specific workflows (e.g., own seasonal planning, own B2B portal). Zoho rarely fits — tyre retail is ERP-heavy, not CRM-heavy.
What does a typical seasonal-peak setup look like? +
Three levers: first, AI pre-qualification in the helpdesk — incoming tickets are automatically classified and draft answers are prepared, team scales without staffing up. Second, automated shipping workflow — DHL/DPD label automatic, tracking email automatic, consolidation of multiple orders per customer automatic. Third, real-time stock — no more manual reservations, the shop directly mirrors the ERP.
How long does the rollout with Mate iT take? +
For a tyre retailer with shop + warehouse + B2B business, we plan 12–18 weeks from kick-off to go-live. Discovery 2 weeks, weclapp setup + data migration 4–6 weeks, Shopify integration 3–4 weeks, helpdesk + AI 2–3 weeks, training + hypercare 3–4 weeks. We recommend going live before the season — meaning discovery in January/February, go-live by August at the latest.
Do you have tyre-retailer cases? +
Yes — Reifen24 (Goodwheel GmbH). Helpdesk scaling with AI pre-qualification, weclapp + DATEV, B2B/B2C differentiation, automated shipping pipeline. Managing director Hendrik Salewski summarized the case in a statement. Full case at /en/cases/reifen24.